Wine Insiders

Brand began as pioneering mail order business in 1982, evolved into leading DTC e-commerce wine business with over $400M in revenue to date; announces special edition wine sets and promotions

Los Angeles, CA – Wine Insiders, the Internet’s preeminent destination for premium wine at everyday low prices, celebrates its 38th anniversary today. Wine Insiders has been a leader in the complex, highly-regulated wine industry since its inception in 1982, and continues to innovate how wine is marketed, sold, and delivered to consumers. To mark the occasion and delight its loyal customers, Wine Insiders is also announcing two weeks full of promotions and special edition wine sets.

Here’s a look back on Wine Insiders’ 38 years of DTC wine innovation:

Humble Beginnings

Since first launching in Chicago nearly four decades ago, Wine Insiders has been on a mission to provide affordable, delicious wine directly to consumers across the country. Through Wine Insiders, many customers had access to high-quality, affordable wines for the first time.

E-commerce Evolution & Explosive Revenue Growth

Having recognized the opportunity to make wine more accessible online, DRINKS acquired Wine Insiders in 2014 to further that goal. Shortly thereafter, Wine Insiders launched a website optimized for e-commerce, partnered with trusted lifestyle expert Martha Stewart, and introduced social media channels, all while remaining loyal to Wine Insiders’ commitment to value and convenience. Wine Insiders continued to focus on wines within the $8-$20 range, shipped directly to consumers, and introduced the option for customers to receive their wine at over 14,000 local pick up locations. Wine Insiders customers can buy one-off bottles, curated packs, build-your-own packs, or join a quarterly wine club depending on their needs and preferences.

The nation’s leading online wine marketplace:

  • #1 transactional marketplace by volume
  • #1 rated wine site in the country with over 3,000 5-star reviews on Google Stores
  • Over 6 million orders from 2 million households across the nation
  • $400 million revenue to date
  • Tech-savvy audience: 47% of revenue comes from mobile devices

Toasting Customers for Two Weeks

To ring in its 38th anniversary, shoppers can now enjoy two weeks topped off with celebratory promotions. The Wine Insiders anniversary sale has typically lasted for 7 days. In light of historic uncertainty and temporary closures of local businesses —  including retail stores and restaurants — the company has decided to double the length of the promotion to make it easier for customers to get the wines they enjoy at an affordable price.

“This week has been tough on everyone, especially as many of us are confined to our homes with limited access to life’s simple pleasures — like our favorite drink or meal,” said Louis Amoroso, DRINKS President, DTC. “We’ve extended our annual sales event to continue to deliver convenience and curation to our customers across the nation, at a discount from our everyday low prices. We hope this lifts consumers’ spirits, even if just a little bit, in this difficult and uncertain time.”

From today through the 29th, customers can use the code 38YEARS to receive 38% off all wines and gift sets.

The brand is also offering special edition anniversary wine sets, including:

  • 38 Bottles: Best of the Best-Selling Wines — 38 of our best-sellers, including an Il Vortice Decanter and Air Pressure Opener
  • 15 Bottles: Best of the Best Staff Picks —  15 of our staff’s all-time favorites, including a bonus magnum
  • Martha’s Favorite Celebration Sips — Martha’s favorite wines and a sparkling magnum
  • Limited-Batch 100% Organic Grapes — our first collection made from 100% organic grapes

To purchase, shoppers can visit Once there, they’ll be invited to choose from a variety of red, white, rosé, and sparkling wines. Special anniversary promotions result in pricing as low as $6.20 per bottle.

About Wine Insiders

Wine Insiders, with 38 years of heritage and two million happy customers, is the nation’s Direct to Consumer wine leader. Wine Insiders offers a global selection of award-winning wines to customers in 41 states plus D.C. Customers receive fast, no-cost shipping on orders of more than six bottles, as well as a 100% customer satisfaction guarantee with each purchase. Wine Insiders’ offerings include individual bottles, packs of six or twelve, and a no-obligation Wine Club for a hassle-free way to explore the world of wine


Drinks Holdings, Inc. leverages proprietary technology and a groundbreaking big data infrastructure to transform the way customers buy adult beverages, starting with the $72B U.S. wine industry. DRINKS offers the nation’s only plug-and-play platform for digital merchants and brick-and-mortar retailers alike to rapidly start marketing award-winning wine online to their customers across the USA. DRINKS was founded in 2013 in Los Angeles, CA by a seasoned team of digital marketing, technology, and alcohol beverage industry experts.