Visit SYV Interactive

SANTA YNEZ VALLEY, Calif. (March 19, 2019) — Visit the Santa Ynez Valley today announced the launch of a new partnership with Utrip, the data-driven travel personalization platform that optimizes travel experiences around a user’s preferences, budget, and other relevant factors. Utrip’s innovative technology will enable visitors to the Santa Ynez Valley to create unique, personalized itineraries for their trips to the region. The experience is available at

The Santa Ynez Valley, a wine country gem on California’s Central Coast, is home to more than 100 wineries, a culinary scene steeped in the farm-to-table movement, endless outdoors opportunities, and a rich arts and culture scene. But with so many options to choose from, planning an itinerary can seem like a daunting task. With Utrip’s technology, visitors will more easily be able to find what most interests them to plan an itinerary that will ensure they get the most out of their visit.

“The partnership with Utrip will make researching, planning, and booking a visit to the Santa Ynez Valley so much simpler,” said Shelby Sim, President & CEO of Visit the Santa Ynez Valley. “Users can now easily discover activities that fit their tastes and travel dates, and fully customize their experience to the Santa Ynez Valley, ensuring that they get the absolute most out of their time here.

Utilizing advanced artificial intelligence algorithms, Utrip automatically sorts through thousands of activity options at the click of a button, enabling visitors to effortlessly plan trips and make the most of their time in destination. It’s also a valuable tool in helping visitors identify activities they might not be aware of otherwise, and can also be used to provide options that will diversify demand, particularly during peak travel season.

“Utrip will be an invaluable tool for our staff in helping guests sort through all there is to do here,” said Karla Azahar, General Manager of the Santa Ynez Valley Marriott. “Determining what activities would appeal most to a particular guest can be difficult. But with Utrip’s technology at our fingertips, our staff is able to match a guest with the right experience almost instantly.”

To begin planning a trip to the Santa Ynez Valley with its new Utrip tool, visit

About the Santa Ynez Valley:
Barely two hours from Los Angeles and a scenic four-hour drive from San Francisco, the Santa Ynez Valley feels worlds apart from both. With six distinct communities encompassing everything from classic California wine country to Northern European traditions to the very best of the Old West, the Santa Ynez Valley is home to endless possibilities. Here in and around the towns of Ballard, Buellton, Los Alamos, Los Olivos, Santa Ynez and Solvang visitors will find more than 100 wineries, incredible food, special events and a unique, rich heritage. For more information, including a complete listing of wedding venues, restaurants, wineries, tasting rooms and events, go to

About Utrip
Utrip is a data-driven personalization platform and A.I. recommendation engine built specifically for the travel industry. We combine the best of local expertise, human experience and artificial intelligence to make the customer experience easy, enjoyable and personal. Leveraging machine learning and advanced traveler preference data, Utrip enables travel companies, both large and small, to increase conversion rates, ancillary revenue, customer loyalty and engagement. Whether through our white label solution, API recommendation engine or data enrichment, Utrip’s technology optimizes your digital experience based on customer preferences, budget, geography and many other relevant factors, sorting through millions of options in seconds. At Utrip, we’re empowering our partners to reimagine their customer relationships through every step of the travel lifecycle. For more information, please visit