SYV Midweek
Visit the Santa Ynez Valley sweetens the pot on a Sun-Thur visit with up to $60
in dining credits, six complimentary wine tastings, or a combination of the two

(Santa Ynez Valley, CA) — As if there weren’t already enough reasons to plan a getaway to the Santa Ynez Valley, Visit the Santa Ynez Valley has unveiled a new Midweek Membership Club passport program that provides up to $60 in dining credits, six complimentary wine tastings, or a combination of the two to visitors who book at least a two-night, Sunday through Thursday stay for travel between now and April 30.

“A visit to the Santa Ynez Valley is special any day of the week, but particularly midweek when the pace of the valley provides an even more relaxed respite from our daily grinds,” said Shelby Sim, President and CEO of Visit the Santa Ynez Valley. “The return of leisure travel combined with the flexibility of remote working creates a unique opportunity, and we wanted to give visitors even more reasons to come back to what they know and love most.” 

Guests who book a qualifying stay at one of 35 participating Santa Ynez Valley lodging properties will receive three physical Midweek Membership Club passport cards upon check-in. Each card can be redeemed for a tasting for two at participating wineries and tasting rooms, or a $20 coupon at participating restaurants. Midweek Membership Club travelers will also receive club member pricing on wine purchases at participating wineries.

Midweek Membership Club cards cannot be redeemed for cash or applied toward gratuity and are valid Sunday through Thursday only. For more information including a complete list of participating lodging properties, restaurants, and wineries, and to begin planning your Midweek Membership Club visit to the Santa Ynez Valley, visit

About the Santa Ynez Valley

Barely two hours from Los Angeles and a scenic four-hour drive from San Francisco, the Santa Ynez Valley is home to six distinct towns each with its own culture, vibe, and menu of experiences. Blanketed with fruitful farms and vineyards, the California Central Coast wine region’s temperate weather allows for year-round activities of all sorts, spread throughout the historical communities of Ballard, Buellton, Los Alamos, Los Olivos, Santa Ynez, and Solvang. Destination dining and world-class wines await, accompanied by lodging at every level, all painted into atmospheric backdrops that colorfully mesh Old World and Old West. Visit more than 100 wineries, feast on chef-driven cuisine, and enjoy festive events and design details from Victorian-era to mid-century to modern Danish. For more information, including a listing of wedding venues, restaurants, wineries, tasting rooms, and events, go to