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Lusso Della Terra Cellars won first place in the People’s Choice Award at the 21st annual Winemakers’ Cookoff in Paso Robles on August 10. It was the winery’s first year participating in the Paso Robles Rotary sponsored event, which was held at the Paso Robles Event Center.

The owner and winemaker, Edward Cholakian, helped serve up Texas Beef Sliders alongside Cali Grill chefs, Marlynna and Adam Farleas. The sliders featured Texas beef, bacon, cheddar, onion straws, house-made barbecue sauce, on a toasted brioche bun, served with Cali Grill’s famous waffle fries, and was paired with Lusso Della Terra Cellars’ 2016 Barrel Select Cabernet Sauvignon.

Cholakian was proud to win the top award at the competition, which pits area winemakers in competition with each other, serving grilled masterpieces alongside their best wine in order to raise funds each year for local high school scholarships. “We were so thrilled to be apart of this amazing community event,” Cholakian said about participating. “We couldn’t have done it without our amazing staff and the staff from Cali Grill. They all worked hard to make this event unforgettable.” 

The winemaker said he was also grateful to the event coordinators, who helped make their first year worthwhile. “This is an unforgettable event, we hope to continue participating in the future,” he said.

Lusso Della Terra Cellars is a boutique winery located in the Paso Robles AVA. Their small lot, specialty wines win competitions across the country and please wine connoisseurs from around the world. Their winery is located in San Miguel’s rolling hills, and they provide a luxurious experience for visitors, a space for private events, and vineyard backdrops for small, intimate weddings. Lusso Della Terra also provides full service Custom Crush to a variety of clients, and they work with winemakers from around the world, large and small.

Edward Cholakian is a Paso Robles area winemaker and has been making wine locally for over 10 years. A graduate from Sonoma State University with a Bachelor’s degree in Accounting, Edward began his wine industry career on the accounting side of winery operations after graduation. He worked for an inspirational Italian winemaking family in the Russian River Valley that showed him the true wine industry lifestyle; he inevitably fell in love and the rest is history. Cholakian went to UC Davis and received a degree in Enology and named his winery Lusso Della Terra, Italian for luxury of the land, to honor their family.

Cali Grill is a family owned and operated restaurant. Our family has been part of the Central Coast Community for over 40 years. Our home style Cooking is fresh and delicious, and the restaurant’s atmosphere is perfect for a business lunch, or a family dinner. Our family is here to provide great food great service and a good time!

For more information on Lusso Della Terra Cellars, visit
For more information on Cali Grill, visit