La Crema Launches “Sonoma Coast Experience” Pop-Up Tasting Room to Give Wine Enthusiasts Around the Country a Glimpse of the La Crema Estate at Saralee’s Vineyard
Sonoma, CA – La Crema Winery, producer of acclaimed Chardonnay and Pinot Noir from premier growing regions across the West Coast, announces their first experiential tour, the Sonoma Coast Experience. Appearing at select events beginning in March through the end of August, the immersive experience provides the chance for new and current wine consumers to engage with La Crema, sample the winery’s offerings, and experience elements of the iconic La Crema Estate at Saralee’s Vineyard in select markets across the U.S.
La Crema’s Sonoma Coast Experience, which will take place in an elevated transportable pop-up tasting room, provides an innovative and interactive opportunity to sample elegant, expressive wines in a space that harkens back to the winery’s home in the Russian River Valley, which lies within the larger Sonoma Coast appellation. Consumers will feel transported to wine country through a clever and stylish interpretation of the La Crema Estate at Saralee’s Vineyard that encapsulates a day-in-the-life at the estate.
In addition to wine sampling, educational touchpoints will speak to the hands-on winemaking practices and small-batch techniques used to produce these distinct, elegant wines. Self-driven exploration areas also allow consumers to discover more about La Crema and its prized growing regions, including the Sonoma Coast, where La Crema’s esteemed Sonoma Coast Chardonnay is grown.
“We are thrilled to bring a taste of wine country to our consumers through the La Crema Sonoma Coast Experience tour,” said Director of Brand Marketing for La Crema, Debra Charest. “La Crema celebrated its 40th-anniversary last year, and this experiential tour allows the chance for us to continue to showcase the key elements of this iconic winery.”
Beginning in March 2020, this one-of-a-kind experiential tour presents the chance to build a connection with wine lovers in 20 cities across the country, appearing at a variety of events that celebrate the arts, entertainment, entrepreneurship, sustainability, food, and wine. To learn more about the La Crema Sonoma Coast Experience please visit www.lacrema.com.
About La Crema
Beloved artisan winery La Crema was founded in 1979 as La Crema Viñera, meaning “Best of the Vine.” For 40 years, the family-owned and operated winery has focused exclusively on cool-climate coastal appellations, where ocean winds and fog allow grapes to ripen slowly on the vine. Winemaker Craig McAllister continues to use boutique, time-intensive techniques to produce distinctively balanced and elegant wines. La Crema combines consistent high quality and elegant flavor with a modern, cosmopolitan personality. For more information, visit www.LaCrema.com.