To longtime fans of this wine region, the name Rotta Winery might ring a few bells, but only If you were familiar with Paso Robles’ wines before the rest of the country barely knew where Paso was. In fact, you have to go back several decades to discover the beginnings of Rotta Winery, which was one of the first three wineries established in Paso Robles.
The original vineyard and winery were started in 1856 by a Frenchman named Adolph Siot, who later sold the successful enterprise to Joe Rotta in 1908. In the 1920s, Rotta then sold it to his brother Clement Rotta, who bonded the winery after Prohibition in the 1930s and forged the label into one best known for its hearty Zinfandels.
Today, the Rotta label is being revived by one of their grandsons, Michael Giubbini, who remembers long, happy days of working in the vineyard as a child when he visited his grandparents from his home in Menlo Park. He fell in love with the area, so after graduating from high school, he attended Cal Poly in San Luis Obispo, and has been here ever since.