Behind Alara Cellars was an inspiration to bring together my two loves—Wine and Fashion. Fashion illustration can vary from being whimsical and flirty to bold and provocative. This is also the case for wine. I handcraft my wine and direct the art of the fashion for a harmonious show—“Vin à la mode.” The rich handcrafted wine from Alara is only part of the story. As a good wine completes a conversation and a friendship, it’s the label that completes Alara’s image and connection to fashion. Behind the label is fashion designer Malene Grotrian.