By-Appointment Only Gehricke Wines Tasting Room with Ample Outdoor Space Now Open at Historic Sonoma Landmark Just Steps from Sonoma Plaza

SONOMA, CA – 3 Badge Beverage Corporation, a wine and spirits négociant headquartered out of a historic, refurbished fire station in Sonoma, announced the debut of its first onsite tasting room to support its enology portfolio. The tasting room had a soft opening Friday, October 2, and will remain by appointment only, limited to outdoor seating to accommodate state and county distancing protocols. Named after 3 Badge Beverage’s flagship wine brand, the Gehricke Wines Tasting Room will offer flights and tastes of wines exploring premium wine sub-regions throughout Sonoma County. 

“This has been a vision of ours since we moved into this unique building five years ago. The Gehricke Wines Tasting Toom will be a welcoming space for the community and visitors to relax and enjoy our expressive wines in a historic and central location,” said 3 Badge Beverage Corporation president, August Sebastiani. “We are excited to finally have a brick and mortar home in which to showcase our enology portfolio.”

Sebastiani also announced the addition of Chris Carmichael, who joins the 3 Badge team as their new Hospitality Manager. Carmichael brings an impressive high-end Napa resume and at 3 Badge, he will oversee the opening of the new tasting space, as well as all of the portfolio’s direct-to-consumer (DTC) efforts.

Located at 32 Patten Street, 3 Badge Beverage Corporation acquired the building in June 2015, previously occupied by Sonoma Valley Fire & Rescue from 1948 until 2004. The name 3 Badge was inspired by Sebastiani’s grandfather, who worked at this very building as a volunteer firefighter, and it pays homage to the three service badges he earned while serving his community. 

The tasting room will host guests in the western half of the firehouse, previously a garage and apparatus bay that once supported the fire company. A 90-seat restaurant has been approved to open in the space adjacent as well.

The tasting room is open Friday from 5 p.m. to 7 p.m. and Saturday through Sunday 11 a.m. to 5 p.m. Tastings are by appointment only, and reservations can be made by contacting [email protected]

For more information about 3 Badge Beverage Corporation please visit

About 3 Badge Beverage Corporation

Established in 2015, 3 Badge Beverage Corporation is a négociant representing an innovative portfolio of terroir-driven wines and craft spirits from around the globe. Headquartered out of a historic, refurbished fire station in Sonoma, California, 3 Badge is led by fourth-generation vintner August Sebastiani. Named for his grandfather’s volunteer firefighting service badges, 3 Badge is built upon a philosophy of exceptional craftsmanship and commitment to place. 3 Badge Mixology offers Benjamin Chapman Whiskey, La Pivón Vermouth, Uncle Val’s Gin, Kirk & Sweeney Rum, Pasote Tequila and Bozal Mezcal, while 3 Badge Enology includes Gehricke Wines from Sonoma, Tree Fort Wines from the Central Coast, Cedar + Salmon wines from the Pacific Northwest and Guinigi Wines from Northern Italy. Additional information can be found at